• Primo has launched its business plan for 2025, "Focus On Core: Optimize for Sustainable Growth" which aims to enhance the efficiency of its operations to deliver the best value to customers, the core of service work, and a crucial factor for the company's strong and sustainable growth. The company continues its commitment to being a leader in modern, comprehensive real estate service provision.
  • Three strategies to drive the organization: Focus on operational efficiency to deliver valuable services to customers, create diverse customer balance, expand the customer base across all business sectors, and leverage the strength of comprehensive service offerings to stabilize revenue.
  • Set a total revenue target of 1.85 billion baht, supported by a strong backlog and customer base expansion, paving the way for recurring income and stable, sustainable growth in the future.

Mr. Surin Sahachato Phokanant, CEO of Primo Service Solution Public Company Limited (PRI), a leading provider of modern comprehensive real estate services, stated that as a leader in the real estate service sector, the company is moving forward in 2025 under the concept of "Focus On Core: Optimize for Sustainable Growth," focusing on strengthening for sustainable growth through three main strategies:

1. Commitment to Quality and Service Delivery: Focus on developing efficient work processes to deliver high-quality services to customers by simplifying and optimizing processes, making operations more agile, faster, and more efficient by reducing unnecessary steps and maximizing resource utilization. This includes restructuring the organization into three main business groups: Engineering Consultancy and Design, Property Management, and Real Estate Brokerage to enhance operational efficiency and focus on work effectiveness.

2. Diversify and Expand Customer Segment: Focus on expanding a diverse and balanced customer base across all businesses, including residential projects, hotels, factories, shopping malls, as well as government agencies and state enterprises, while expanding operations to key cities that are economic and tourism hubs in Thailand, such as Khon Kaen, Pattaya, and Phuket.

3. Leveraging Competitive Advantage: Utilize Primo's strengths and expertise in comprehensive service offerings from all subsidiaries to drive revenue growth.

- All-in-One Service: Offer comprehensive service packages to maximize revenue potential, integrating services seamlessly across all business units to meet all customer needs.

- Digitalization and Smart Innovation: Continuously enhance service innovation and operational excellence through digital innovations and technologies, including robot delivery services, cleaning robots, and the development of the Primo Plus Platform application to analyze data for improved customer experiences.

“These strategies will elevate the company's service work to align more closely with the behaviors of modern consumers, create recurring income and backlog, and help increase long-term customer retention rates, expanding opportunities to reach new customer bases across upstream, midstream, and downstream sectors, allowing for more comprehensive consumer care and laying the foundation for sustainable growth of PRI,” Mr. Surin stated.

At the same time, in addition to comprehensive services, Primo is committed to bringing happiness to people of all generations throughout their lives, or "Happy Maker for All," as a provider and manager of comprehensive real estate services in Thailand, focusing on creating spaces of happiness at every stage of life and enhancing the happiness of residents through innovative services while fostering communities to grow with enduring happiness and promoting environmentally friendly lifestyles with our sustainable world concept of "Understand, Care, Concern, and Do from the Heart" with professionalism.

Additionally, the company continues to advance its ESG or HAPPY MAKER FOR ALL projects to create sustainability. Primo has developed concrete sustainability projects in four areas: 1. Primo GoGreen - managing waste, water, and energy to reduce resource usage and promote clean energy in buildings and residences; 2. Primo Care - collaborating with partners and employees for activities that positively impact society, focusing on three core areas: People, Pet, Planet; 3. Primo Tree - increasing green spaces through tree planting projects in collaboration with various sectors for environmental development; 4. Primo Happy Living Community Maker - establishing new standards in service and products that fully meet customer needs.

By the end of 2024, Primo expects to have a backlog of approximately 1.183 billion baht. For 2025, Primo aims for total revenue of 1.85 billion baht, looking for growth opportunities from new business sectors and expanding the customer base across upstream, midstream, and downstream projects.

Primo Service Solution Public Company Limited (PRI) is a leading provider of comprehensive real estate services in the country with over 14 years of experience, operating under three main business groups:

1. Upstream Business Group – Pre-Living Services: Including consulting and construction management services for real estate projects, architectural design, structural engineering, construction control, and technical consulting services.

2. Midstream Business Group – Living Services: Including management services for condominium juristic persons, housing estates, shopping malls, buildings, and offices, luxury condominium management, residential property management, comprehensive real estate buying-selling-leasing services, investment partner sourcing, marketing and public relations consulting for real estate businesses, personal assistant services for foreigners, and technology development services for living and service technologies.

3. Downstream Business Group – Post-Sale Living Services: Including interior design and decoration services, complete contracting services, cleaning and maintenance services, building management, distribution of lifestyle home and living products, and life and non-life insurance agency services.